Alumni Talk Series – Career Guidance Sessions on “Digital Marketing and E-Commerce”

Mr. Abhimanyu Datta, is an esteemed alumnus of PIMSR, who completed his PGDM in International Business in the batch of 2008-2010. Mr. Datta’s professional journey has been marked by dynamic transitions and notable achievements.Commencing his career in Digital Marketing, Mr. Datta embarked on a path that showcased his entrepreneurial spirit. Following a year of corporate experience, he transitioned into his family’s business in Transport and Logistics. However, his trajectory took an intriguing turn in October 2018 when his expertise in Digital Marketing was acknowledged, leading to an invitation to impart knowledge by training artisans in the field. Not content with conventional career paths, Mr. Datta further diversified his contributions. Since 2019, he has emerged as a prominent Life and Business Coach, channelling his energies into empowering individuals and businesses to achieve excellence.

This Session led by Mr. Abhimanyu Datta spotlighted about Digital Marketing, E-Commerce and Career Opportunities in IT.

This discussion allowed participants to build a solid understanding, setting the stage for a more in-depth exploration of Digital Marketing. Mr. Datta initiated the session by giving clear definitions of fundamental concepts such as persuasion, influencing, and psychology and unravelling the intricacies of consumer psychology. He underscored the significance of understanding consumer behaviour and decision-making processes, laying a foundation for the subsequent discussions on effective digital marketing strategies.

The speaker emphasized the need for continuous skill development in the ever-evolving landscape of Digital Marketing. Mr. Datta suggested essential resources and skills, including the use of swipe files, visual optics, and drawing inspiration from the Gary Halbert Letters. He also recommended exploring the website www.nickkolenda.comand delving into the insights offered by the book “48 Laws of Power” to foster future career growth.

Mr. Datta skillfully guided participants from foundational concepts to a detailed examination of Digital Marketing. His smooth and engaging delivery facilitated a seamless transition, ensuring that attendees could grasp the nuances of the subject matter well.

It was really an Informative and Interactive session where students were engaged with him, gaining insights from his remarkable journey and experiences.

The Session concluded with heartfelt gratitude and felicitation of the Guest.