Industrial Visit to Dehradun – Haridwar and Mussoorie

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Industrial Visit of PIMSR MBA batch to Dehradun – Haridwar and Mussoorie was successfully executed in the Month of April 2022 (4th – 10th April).

The important highlights of this visit were as follows:

Students got exposure to the Scope of Retail sector in India and its potential in general as well as Niche segments with special reference to Patanjali in FMCG set-up. Patanjali is a successful brand which has exponentially grown in the last decade and remains amongst India’s top 10 FMCG brands.

Forest Research Institute, Dehradun is a heritage construction and India’s premier Forest Research Institute which has got the potential to transform the entire Indian environmental concerns.

Mussorie- A day spent sightseeing in the “Queen of Hills” Mussoorie. Students were taken to Gun Hill Point and post lunch they were given leisure time to shop in the Evening.

Enroute back to Delhi the next day students were taken to Rishikesh the Yoga Capital of the World. There they were given some street smart inputs from our end to observe, interact and bargain with the local store vendors as a part of our GTM initiative.

This Industrial visit had a different eclectic mix of Industry (Patanjali), Institution (FRI) and GTM (Go to Market) which was covered in Haridwar Dehradun Mussoorie.