AIMA BizLAB Edge-Train the trainer Program was conducted for Pillai University, School of Business faculties on 27th October 2026. The venue of the event was computer lab of Pillai University. Training was through zoom meeting in online mode. Mr. Pradeep Kumar, Manager of All India Management Association (AIMA) was the facilitator & SPOC for the program. Ashu Sikri, Assistant Director, All India Management Association (AIMA) was also instrumental in organizing the training program. Prof. Subhendu Bhattacharya, Assistant Professor, School of Business, Pillai University was coordinator of the event. There were 18 faculties who participated in the event. Preparatory material (Learner Manual) was shared beforehand by AIMA to understand the business operation with case study. There were 3 different business models- CCTV camera, TechNovaTablet and SmartPhone. Brief overview was given for 3 different business models before using Simulation Software. Simulation is software based market prototype where all competing businesses try to evaluate market dynamics, apply strategy, make decision, allocate resources, observe outcome and analyse result. The simulation enables users to apply theoretical concepts of management, marketing, finance, operations, human resource management, and business strategy to practical business situations. By analyzing market conditions, allocating resources, managing costs, evaluating competitors, and assessing business performance, users develop decision-making, analytical, problem-solving, and leadership skills. It also encourages teamwork, critical thinking, and a better understanding of the interdependence of different business functions.
Faculties participated the training program with utmost sincerity and genuine interest. They learned all the aspects of software based business simulation. Trainer Pradeep addressed all the queries made by faculties. The program was ended with vote of thanks and photo session.
Salient Points of AIMA BizLab Simulation
- Experiential Learning: Provides hands-on exposure to business management through simulated business situations.
- Strategic Decision-Making: Helps students formulate business strategies and evaluate the outcomes of managerial decisions.
- Functional Integration: Connects marketing, finance, operations, human resources, and strategic management.
- Financial Management: Develops understanding of budgeting, cost control, profitability, revenue, and resource allocation.
- Marketing Management: Enables students to analyse customer needs, market demand, pricing, competition, and marketing strategies.
- Operations Management: Builds knowledge of production planning, capacity utilisation, inventory control, and operational efficiency.
- Risk-Free Experimentation: Allows students to test alternative business strategies and learn from mistakes without real-world financial losses.
- Performance Evaluation: Helps participants assess business results using relevant performance measures and compare strategic outcomes.
- Competitive Analysis: Develops an understanding of market competition, business positioning, and strategic responses.
- Industry Readiness: Enhances managerial competencies and prepares students to address practical business challenges.
