Workshop on “Company Analysis Frameworks in Management Research – SWOT Analysis and 7-S”

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Date and Time: Tuesday, 10th May, 2022 at 7.00 p.m.

A research workshop on the topic “Company Analysis Frameworks in Management Research– SWOT Analysis and 7-S” was conducted on Tuesday, 11th May, 2022 by the Research and Monitoring Committee for the management students. The objective of the session was to help students research and identify the internal factors of a company that have an impact on its overall functioning and that lead to the competitive advantage that they possess. The Company Analysis frameworks that were covered as a part of this seminar were SWOT analysis and Mckinsey’s 7S Framework. Knowledge of these frameworks will help them attain higher levels of alignment with respect to internal factors that affect organizational performance. Better alignment of internal factors can also be a source of sustained competitive advantage for their organizations in future. The session was conducted by Dr. Celina Joy and Prof. Subramanian Iyer and it was well received by students. The session was attended by 184 students and faculty.