Session on “Accelerators – Opportunities for Early Stage Student Entrepreneurships”

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Number of Attendees: Faculty: 3 Students: 59

Session on “Accelerators – Opportunities for Early Stage Student Entrepreneurships” was organized by the Institution Innovation Council of PiMSR for management students on 29th June, 2022. Arya Patnaik is a serial entrepreneur & a digital marketing expert, ranked among the “Top 100 Digital Marketing Experts” in the world by Klout. Arya Patnaik is Marketing Head & Co-founder at Intermind. He has 21 years’ experience in the digital domain & has worked on consulting assignments & online marketing campaigns spanning US, Europe, Asia & Australia. He had also co-founded Evolution Co in 2012, a boutique digital consulting firm with its unique set of metrics & methodologies. He spent 3 years auditing digital initiatives of Fortune 500 companies, before selling his stake in the company. Prior to Evolution Co, Arya co-founded Webizus in 1999. It is regarded as one of the oldest interactive agencies in India and was in operation for 17 years. He devised online plans & tactics that consistently generated more than 5X return on investment annually. Webizus merged with Intermind in 2017, Arya’s current startup venture. He has closely worked with organizations such as Unilever, The Leela Hotels, Tata AIA, Renuka Sugars, Hinduja Group, HSBC Bank, Aditya Birla Group, The York Group & Agrinergy (RWE AG company), Capgemini, Tech Mahindra & has jointly worked on projects with strategy consulting firms A.T. Kearney (Hungary) & Roland Berger, Germany. He has been trained in branding by the leading global branding guru Martin Lindstrom. Arya has chaired national level seminars, spoken at various CEO clubs & conducted digital media workshops for various corporates. He spoke about Emerging technologies AI, BA, CC IOT, SD, BC, BCT GE, CE, QC and its application in business. He explained the concept of business optimization and machine learning. He focused on the use of technology in marketing and supply chain management. He also spoke on data analytics and working with big data. He encouraged students to use these tools and techniques to accelerate their early stage start-ups.