Seminar on “Digital Marketing for Managers”

PiMSR organised a Seminar on 7th April 2017, on the topic “Digital Marketing for Managers” for students of MMS first year. The key speaker for the seminar was Mr. Saagar Vijan, Founder, Forevision.

Mr. Vijan gave a talk on the marketing cycle and evolution by digitization. He also gave a brief overview of Customer Behavior and Targeted Marketing using Google Analytics and Facebook Campaigns and Analytics. It was an extremely informative and interactive session for the students.