Guest Lecture on “Modern Day Marketing with Special Reference to Digital Marketing”

A Guest Lecture was conducted for the second year MMS – Marketing students on 11th September, 2015. Mr. Ajoy Vakil, an Industry Expert, with a rich experience of more than 25 years in the corporate world addressed the students. The theme of the session was “Modern Day Marketing with special reference to Digital Marketing”. The session was value laden and highly interactive. The students got a glimpse of the integral role played by digital marketing in the current competitive business scenario.