Guest Lecture on “Evolving Marketing Techniques with Special Reference to Digital Marketing”

A Guest Lecture was conducted for the Second Year MMS – Marketing (Batch 2015-17) students in October, 2016. Expert speaker from MCTA (Marketing Course Training Academy) addressed the students. The theme of the session was ‘Evolving Marketing Techniques with Special Reference to Digital Marketing’. Areas like content marketing, email marketing, online marketing etc. were covered. The session was value laden and highly interactive. The students got a glimpse of the integral role played by digital marketing in the current competitive business scenario.