A person who stops advertising to save money, is a person who stops the clock to save time. In today’s market, customer is the king. For anyone to reach their target audience, they need to advertise their products and services efficiently. The fourth session of the CRCP program was conducted at Pillai Institute of Management Studies and Research on “Careers in Advertising”, 18th October, 2020. by Mr. Anantraj Jinde, Senior Brand Marketing Manager, SP Growth Partners. The session was moderated by Ms. Sakshi Gantawar.