BUILD. BRAND. PITCH.
Dream. Design. Create Impact.
Pillai University School of Business
24th July 2026 | 2:30 PM – 4:30 PM
Brand Storm 2026 was a flagship induction activity designed to ignite entrepreneurial thinking and creativity among MBA students. Working in 24 teams across four divisions, participants transformed assigned themes into complete business concepts by creating company names, logos, taglines, vision statements, products, target markets and unique selling propositions before presenting compelling two-minute pitches. The auditorium buzzed with enthusiasm as students brainstormed, designed and collaborated under time constraints.
The event proved to be a resounding success. Students thoroughly enjoyed every stage of the competition and demonstrated remarkable innovation, communication and leadership. More importantly, every team experienced the importance of collaboration, mutual respect, problem-solving and time management, reinforcing that great brands are built through great teamwork.
The event achieved its objective of blending experiential learning with creativity and entrepreneurship. The programme was brilliantly planned, conducted and coordinated by Prof. Prasenjit K. Yesambare and Prof. Santoshi Periyasamy, whose meticulous planning and seamless execution ensured an engaging and memorable learning experience for all participants.
The event also provided students with an opportunity to apply classroom concepts to a practical business scenario. By transforming simple themes into complete business models, participants demonstrated analytical thinking, market orientation, creativity, and strategic decision-making.
The activity encouraged students to think like entrepreneurs by identifying customer needs, developing unique value propositions, and presenting innovative business ideas with confidence and clarity. The interactive nature of the programme ensured maximum participation and fostered experiential learning in an engaging environment.
