BSmart Brand Canvas is a National-level Ad Film Competition by Business Standard’s BSmart that challenges B-school students to create 30-second advertisements for real-world brands. It blends marketing strategy, consumer insight, and creative storytelling, attracting 95+ colleges across India with a ₹6,00,000 prize pool.
Key Aspects of BSmart Brand Canvas 2026:
- Mission: To bridge Academic theory with corporate reality by solving live business challenges.
- Participating Brands (2026): Included PFRDA (NPS), UTI Mutual Fund, Milky Mist Dairy, and Manyavar & Mohey.
- Format: Students act as a “Squad” to produce high-impact, 30-second ad films.
- Campus Rounds: The competition involved extensive campus tours and Workshops to prepare students for National-level Competition.
Our MBA first year team comprising of four members, Aatif Nadkar, Yogesh Rajput, Shreyas Mahadik, Isha Gupta, Ad was shortlisted for the campus round held at IBS on 16th April 2026 & they came 2nd Runner up
