MDP on “Enhancing Sales Force Effectiveness and Performance” conducted on 16th January, 2016 by Dr. Mukesh Goyal. To have robust and sustainable business, the organizations have to have competitive advantage and sound marketing strategies. The organizations who are not leaders or followers will eventually not be successful. This program is designed to give marketing strategies for leaders or followers in today’s competitive market. The program is useful for Marketing Managers/Sales Managers and Middle Managers from other functional areas responsible for growth of business.