Brand Bazaar

On 9th November, 2022, the Pillai Institute for Management Studies and Research (PiMSR), Panvel hosted the brand bazaar event, under the direction of Dr. Roopam Gosain. Students in the MBA (2021-2023) Marketing division developed new brands with innovative concepts and marketed their enterprises.

The brands Canergy, Aloecandy, Plugin, Bombay Sweets and GEO-Tracks were each represented by a group of five students. MBA marketing batch students used authentic products for sale, student-made posters, websites, slideshows, QR codes and social network profiles to adorn the kiosk.

The ceremony was attended by a large number of academicians, including PIMSR director Dr. R. Chandran. Respected professors and Chandran sir visited the student merchants, tried out the wares and bought some as well. Then they offered suggestions and shared their knowledge on how the suppliers might advance.

As management students, some of the learning goals were to manage kiosks and learn about research and development, the concept of NPD and Branding. This predicament required the students to apply their capacity for critical thought to develop a novel product.